guide
WAD for media & publishing: requirements, priorities, and audit checklist
WAD compliance for media and publishing sites requires applying EU Web Accessibility Directive to the specific failure points typical of the media & publishing industry — including auto-generated captions of poor quality, missing audio descriptions for visual content, inaccessible paywalls and subscription flows.
Does WAD apply to media and publishing sites?
The EU Web Accessibility Directive (Directive (EU) 2016/2102) requires public-sector bodies in all EU member states to make their websites and mobile apps accessible per EN 301 549, with mandatory accessibility statements and a complaints mechanism — operative since September 2018 for new sites and September 2020 for all sites.
Media & Publishing accessibility — the lay of the land
Media organisations face dual obligations: WCAG accessibility for their digital surfaces and CVAA-style captioning rules for video. The EAA explicitly covers "audiovisual media services" and ebooks; streaming platforms operating in the EU must comply by 28 June 2025.
Where WAD bites hardest in media and publishing sites
• Auto-generated captions of poor quality
• Missing audio descriptions for visual content
• Inaccessible paywalls and subscription flows
• Inaccessible ebook formats
• Video players without keyboard control
Remediation priorities
• Video player and captioning
• Article content (semantic structure)
• Paywall, subscription, account flows
• Audio descriptions for video
• Ebook accessibility (EPUB Accessibility 1.1)
How to comply with WAD on a Media & Publishing site
1. Conform to EN 301 549: Which incorporates WCAG 2.1 AA.
2. Publish an accessibility statement: Per Article 7. Templated wording specified.
3. Provide a feedback mechanism: Allow users to flag issues.
4. Cooperate with national monitoring: Each member state samples and audits.
Sources
- Directive (EU) 2016/2102 — European Union
- FCC CVAA — FCC
FAQ
Frequently asked questions
Cited answers. Sourced. Updated as standards and case law change.
Does WAD apply to media & publishing websites?
The EU Web Accessibility Directive (Directive (EU) 2016/2102) requires public-sector bodies in all EU member states to make their websites and mobile apps accessible per EN 301 549, with mandatory accessibility statements and a complaints mechanism — operative since September 2018 for new sites and September 2020 for all sites.
What are the most common WAD failures in media and publishing sites?
Auto-generated captions of poor quality Missing audio descriptions for visual content Inaccessible paywalls and subscription flows
What conformance level should a media & publishing site target?
WCAG 2.2 Level AA is the consensus target for legal compliance and the level referenced by virtually every national accessibility law.
Are auto-captions enough for WCAG compliance?
Not consistently. WCAG 1.2.2 requires accurate captions. Auto-generated captions typically miss the accuracy bar (industry studies place YouTube auto-caption accuracy at ~70%) and are not considered sufficient by themselves. Human review or hybrid captioning is the standard remediation.
What does the CVAA require for online video?
The 21st Century Communications and Video Accessibility Act requires full-length video programmed for TV and posted online to be captioned within prescribed timeframes. The FCC has issued implementing rules; video without captions can trigger enforcement.
Stop guessing. Get the audit a Fortune 500 a11y team would have written.
Free audit on your live URL. No sign-up. IAAP-format report. Ready in hours.
founders@accessivepath.com · +977 9851094056