guide
EAA for media & publishing: requirements, priorities, and audit checklist
EAA compliance for media and publishing sites requires applying European Accessibility Act to the specific failure points typical of the media & publishing industry — including auto-generated captions of poor quality, missing audio descriptions for visual content, inaccessible paywalls and subscription flows.
Does EAA apply to media and publishing sites?
The European Accessibility Act (Directive (EU) 2019/882) is the EU's prescriptive accessibility law that takes effect 28 June 2025, requiring covered products and services — banking, e-commerce, transport, audiovisual media, ebooks and computer hardware — to meet harmonised accessibility requirements derived from EN 301 549 and WCAG 2.1 AA.
Media & Publishing accessibility — the lay of the land
Media organisations face dual obligations: WCAG accessibility for their digital surfaces and CVAA-style captioning rules for video. The EAA explicitly covers "audiovisual media services" and ebooks; streaming platforms operating in the EU must comply by 28 June 2025.
Where EAA bites hardest in media and publishing sites
• Auto-generated captions of poor quality
• Missing audio descriptions for visual content
• Inaccessible paywalls and subscription flows
• Inaccessible ebook formats
• Video players without keyboard control
Remediation priorities
• Video player and captioning
• Article content (semantic structure)
• Paywall, subscription, account flows
• Audio descriptions for video
• Ebook accessibility (EPUB Accessibility 1.1)
How to comply with EAA on a Media & Publishing site
1. Confirm in-scope status: Determine whether your product/service falls under EAA scope and whether you sell into the EU. Confirm whether micro-enterprise exemption applies.
2. Map requirements to EN 301 549: The harmonised standard EN 301 549 incorporates WCAG 2.1 AA for web/mobile and adds requirements for hardware, software, documentation, and support.
3. Audit and remediate: Run combined automated + manual audit. Remediate at source. Prioritise authentication, payment, search and core transaction flows.
4. Publish an EAA accessibility statement: Per Article 13. Disclose conformance, exceptions claimed (disproportionate burden, fundamental alteration), and contact for complaints. Sample templates available from national bodies.
5. Maintain market surveillance readiness: Keep technical documentation, conformity assessments, and ACR/VPAT current. Be prepared for member-state authority requests.
Sources
- Directive (EU) 2019/882 (European Accessibility Act) — European Union
- EN 301 549 v3.2.1 — ETSI
- FCC CVAA — FCC
FAQ
Frequently asked questions
Cited answers. Sourced. Updated as standards and case law change.
Does EAA apply to media & publishing websites?
The European Accessibility Act (Directive (EU) 2019/882) is the EU's prescriptive accessibility law that takes effect 28 June 2025, requiring covered products and services — banking, e-commerce, transport, audiovisual media, ebooks and computer hardware — to meet harmonised accessibility requirements derived from EN 301 549 and WCAG 2.1 AA.
What are the most common EAA failures in media and publishing sites?
Auto-generated captions of poor quality Missing audio descriptions for visual content Inaccessible paywalls and subscription flows
What conformance level should a media & publishing site target?
WCAG 2.2 Level AA is the consensus target for legal compliance and the level referenced by virtually every national accessibility law.
Are auto-captions enough for WCAG compliance?
Not consistently. WCAG 1.2.2 requires accurate captions. Auto-generated captions typically miss the accuracy bar (industry studies place YouTube auto-caption accuracy at ~70%) and are not considered sufficient by themselves. Human review or hybrid captioning is the standard remediation.
What does the CVAA require for online video?
The 21st Century Communications and Video Accessibility Act requires full-length video programmed for TV and posted online to be captioned within prescribed timeframes. The FCC has issued implementing rules; video without captions can trigger enforcement.
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